Great Lakes Chapter of ACHE

Marketing and Money Series: Linking New Products, Services and ROI
Thursday, April 29, 2010 from 1pm - 2:30pm

The first of a two part educational event that focuses on developing new products and services for the organization. This session will include innovation of new health care products and services. Participants will learn how an environmental scan leads to development of a strategic plan with goals, objectives, actions and an evaluation matrix.

Join Panelists:

Kris White, Vice President Patient Affairs
Spectrum Health

Anne KlineBauer, Director Resident and Specialty Practices
Spectrum Health

Tim Calhoun, CFO
Lakeland HealthCare

Location:
Spectrum Health
25 Michigan, rooms 3000 & 3001
Parking available in Ramp #1

Video Conference sites are:
United Hospital
315 S Bower
Conference Center – Side A
Greenville, MI 48838

Bronson Medical Center
Gilmore Center for Health Education
Fetzer Board Room
7 Healthcare Plaza
Kalamazoo, MI 49007

Reed City Hospital
300 N Patterson
Supply Chain Conference Room 2
Reed City, MI 49677

Munson Medical Center
1105 Sixth Street
REMEC D6 Annex
Traverse City, MI 49684

Hurley Medical Center
1 Hurley Plaza
MOB Conference Room
Suite 101
Flint, MI 48503

Sparrow Health System
Sparrow Professional Bldg
1200 E. MI Ave., Suite 600
Administrative Boardroom-Suite 600
Lansing, MI 48912

Upper Peninsula Telehealth Network (UPTN)
Marquette General Health
System
Joe Room
580 W. College Ave.
Marquette, MI 49855

Northern Michigan Regional Hospital
Library Media Center
Burns Professional Building
416 Connable Ave.
Petoskey, MI 49770

Covenant HealthCare
700 Cooper Avenue
Room # TBA
Saginaw, MI 48602

Lakeland HealthCare
1234 Napier Avenue
Frederick Upton Education Center, Room 4
St. Joseph, MI 49085

Cost

One Session	Both Sessions
Students $5	$5
Members $20	$30
Non-members $30	$40

Category 1 ACHE Education Credit

This program has been developed and is presented locally by the Great Lakes Chapter of ACHE. The American College of Healthcare Executives has awarded 1.5 Category I (ACHE Education) credit hours to this program. To receive credit, your name MUST appear on the Sign-In Sheet.

Marketing and Money Series: Strategically Linking Your Marketing to Success in Today's Works of Social Media

Thursday, April 29, 2010 from 3pm - 4:30pm

When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers – their needs, value and communication preferences. A well thought out marketing strategy is vital to the success of the organization. Social media may be an opportunity to best position your organization for success.

What is your marketing plan for the electronic media world?
What are the myths and truths about social media?
What are the costs?
Should you be adding FTE’s?
What type of discussions do you need in preparation for a social network?
What are the legal issues?
Do you have policies to protect your organization?
What is the best use of technology to advance your system?
Have you ever read the book, Ground Swell by Josh Bernoff and Charlotte Li?

Join Panelists:

Janelle Logan, Director Marketing Corporate Communications
Spectrum Health

Mary Reagan Shapton, President
Reagan Marketing + Design

Margaret Derrer, Director Marketing and Public Relations
Mary Free Bed Rehabilitation Hospital